Reports & Whitepapers

Media Impact Measurement for Fashion, Lifestyle & Beauty Brands

A Guide to Understanding Media Impact Value® (MIV®).

Fashion, Lifestyle and Beauty (FLB) brands operate in one of the most competitive markets where every bit of exposure matters. Standing out requires heavily investing in campaigns across Voices such as Influencers, Celebrities, Partners, Media and Owned Media. As marketing spans more channels and regions, tracking media impact becomes increasingly difficult and expensive.

What Is Media Impact?

Media impact is the value and effectiveness of your brand’s exposure across channels such as print, online, and social. Rather than focusing on impressions or engagement, it broadens your understanding of how coverage drives awareness, perception and business outcomes. 

Yet, many brands are having to piece their media impact together with fragmented insights and disconnected metrics. Without a consistent way to measure media impact, it’s difficult to see what’s working, prove ROI or justify marketing spend.

While EMV and AVE were once a step in the right direction, these struggle to keep up with today’s modern marketing.

Why Is Media Impact Value® (MIV®) Important?

Media Impact Value® (MIV®) captures the full picture to go beyond vanity metrics and reflect real marketing value.

MIV quantifies your media impact, by assigning a monetary value to brand interactions across Voices, channels and regions. Because of this, brands have a more consistent and standardized measurement that’s highly accurate. In fact, 42% of FLB professionals now say they plan to use Media Impact Value to measure the effectiveness of their campaigns.

In This Report You’ll Learn:

• What Media Impact Value (MIV) is and how it works
• How brands use MIV across different verticals
• Why choose MIV over traditional metrics
• How SACHAJUAN successfully uses MIV