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  - Beauty Marketing Trends of Q3 2024 and Beyond
    Discover the marketing trends that defined 2024 and look ahead to the trends set to shape brand success in 2025
  - Mastering Sample Management
    Learn how to boost the ROI of your samples and drive sustainability
  - A Guide to MIV®
    Find out how Media Impact Value® can help you understand your Brand’s Performance
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  In January 2016 Fashion GPS and Augure merged to become Launchmetrics, the ultimate Brand Performance Cloud for Fashion, Lifestyle and Beauty.
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Launchmetrics Blog & Resources

Welcome to the Launchmetrics Content Hub

Access reports, webinars, podcasts, and more for your marketing and communication strategies in the Fashion, Lifestyle and Beauty sectors.

Marketing Software Guides

Gain insight into which marketing software is right for your business needs with our expert guides

5 Key Features to Look for in Media Monitoring Tools

5 Must-Have Features for the Best Contact Management Software

8 Best Event Management Software Tools for Fashion, Lifestyle and Beauty Brands

Event Check-in Hacks: 4 Reasons Top Fashion Brands Use RFID

Launchmetrics Product Sneak Peek: Fashion Sample Tracking Software

Launchmetrics Product Sneak Peek: How to Nail Influencer Tracking with Insights

Featured Resources Collection

Whitepaper

Holiday Marketing 2024: Actionable Data and Insights for Black Friday, Cyber Monday and Beyond

Read the whitepaper

Whitepaper

Reinventing Influence: The Gen Z Impact on Fashion Marketing

Read the whitepaper

Webinar

PR Perfection: A Roadmap to Achieve Effective Campaign Launches & Success to your PR Agency Strategy

WATCH THE RECORDING

Launchmetrics Product Sneak Peek: Mastering PR Analytics with Dynamic Data Visualization

10 Providers for Tracking Earned Media for Fashion, Lifestyle and Beauty Brands

Launchmetrics Product Sneak Peek: How to Calculate the Return of your Sample…