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  Connect strategy with execution with the industry’s first Brand Performance Cloud for fashion, lifestyle and beauty executives.
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    Maximize the usage of your brand assets with speed and efficiency and share your brand activations with high reach and ROI.
    Sample Management
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    Measure your performance and benchmark brand initiatives against industry standards.
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    We don’t just work for the fashion, lifestyle and beauty industry, we’re part of it
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    PR Agencies
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  Access 5 million+ quality images & videos, organise events and benchmark brand’s editorial advertising with solutions for media and publishers.
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  See photo stories & Fashion Weeks reports
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Content
- Content Hub
- Industry Resources
  - Beauty Marketing Trends of Q3 2024 and Beyond
    Discover the marketing trends that defined 2024 and look ahead to the trends set to shape brand success in 2025
  - Mastering Sample Management
    Learn how to boost the ROI of your samples and drive sustainability
  - A Guide to MIV®
    Find out how Media Impact Value® can help you understand your Brand’s Performance
- Featured content
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About Us
- Our Background
  In January 2016 Fashion GPS and Augure merged to become Launchmetrics, the ultimate Brand Performance Cloud for Fashion, Lifestyle and Beauty.
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Launchmetrics Blog & Resources

Welcome to the Launchmetrics Content Hub

Access reports, webinars, podcasts, and more for your marketing and communication strategies in the Fashion, Lifestyle and Beauty sectors.

Podcast

Dissecting the industry's hottest topics through one-off interviews and bespoke series

#TheStrategySide Podcast: How to Achieve a Successful Online Communication Strategy with Mango

#TheStrategySide Podcast: How can brands successfully enter the Chinese Market with Kim…

#TheStrategySide: How to Benchmark Against Your Competitors With Alison Bringé

#TheStrategySide: How to Demonstrate PR ROI With Kate Mercer

#FashionTalks. From Local to Global: The Turning Point for Stockholm Fashion Week

#FashionTalks: Stephan Rabimov on the Current State of the Fashion Industry

Featured Resources Collection

Whitepaper

Holiday Marketing 2024: Actionable Data and Insights for Black Friday, Cyber Monday and Beyond

Read the whitepaper

Whitepaper

Reinventing Influence: The Gen Z Impact on Fashion Marketing

Read the whitepaper

Webinar

PR Perfection: A Roadmap to Achieve Effective Campaign Launches & Success to your PR Agency Strategy

WATCH THE RECORDING

#TheStrategySide: How Digital Events Impact Brand Performance

#TheStrategySide: How to Measure Your Influencer Campaigns Effectively with Gill Ryder

#TheStrategySide: The Importance of Digitizing Collection Launches with Tatiana Ferreira