MIDO Eyewear Show: How Brands Leveraged the Event to Amplify Their Impact

The Insights Behind the Ranking

In the post-pandemic landscape, industry events have regained momentum, emerging as key moments on the calendar for brands to grow awareness, build brand equity, and amplify their impact. After a slow restart, major gatherings like the MIDO Eyewear Show have once again become pivotal stages where eyewear brands can showcase their narratives and stand out in an increasingly competitive market. By tapping into the echo effect created by media, partners, and influencers, brands are leveraging MIDO not only to strengthen their positioning but also to spark meaningful conversations that extend far beyond the event itself.

As a premier platform for both emerging and established brands, MIDO has grown into a critical moment for brands looking to gain industry recognition and expand their market presence. For up-and-coming labels, the event serves as an outstanding window of opportunity, allowing them to compete on the same stage as legacy brands and make a lasting impression on key industry players. However, participating in MIDO is just the first step—the real impact lies in how brands capitalize on their presence after the event.

Following the 2025 edition of MIDO, we conducted an in-depth analysis of five standout brands—Chimi, Linda Farrow, Ahlem, Rodenstock, and Andy Wolf—to assess how their presence at the exhibition impacted their brand performance, and visibility.

• Amplify Visibility: MIDO Eyewear Show offers brands a prime opportunity to maximize their visibility by tapping into the influential Voices present at the event. Our analysis highlights Rodenstock as a standout performer, achieving a +25% increase in media mentions compared to the previous period. Their top-performing post during MIDO, published by WWD US, generated $4.6K in Media Impact Value® (MIV®) alone. Additionally, the brand’s feature on MIDO’s official YouTube channel, a key partner voice, contributed an extra $3.3K in MIV, further amplifying its reach and reinforcing its industry presence.
• Brand Positioning - Standing Out in a Competitive Landscape: With hundreds of brands vying for attention at MIDO, differentiation is essential. Our post-event analysis revealed that Linda Farrow effectively reinforced its position as a leader in luxury eyewear. By leveraging its presence at MIDO, the brand achieved a remarkable +1,310% increase in MIV reaching $1.24M from the start of the event to date. The top-performing post came from influencer @kodzayeva, generating $67K in MIV.
• Influencer Impact: A crucial factor during MIDO Eyewear Show was a brand’s ability to harness the influence of key voices such as Influencers. Our data-driven analysis revealed that Chimi saw a 63% increase in influencer-driven performance within the first week of the event. This surge was especially strong on Instagram, where content creators like @christineleeee and @inesstagram spotlighted the brand’s latest collections. The standout post came from @christineleeee, generating an impressive $23.1K in Media Impact Value® (MIV®), underscoring the impact of strategic influencer collaborations in amplifying brand visibility during this pivotal industry moment.

As the eyewear market continues to evolve, high-profile industry events like MIDO remain crucial for boosting visibility and strengthening brand positioning. However, in today’s competitive landscape, it’s essential for brands to sustain this momentum year-round. This is where data and insights become invaluable. By leveraging a data-driven approach, eyewear brands can optimize their marketing strategies, improve ROI, and navigate tightening budgets more effectively. To explore sector-specific insights or book a personalized, free data consultation, simply fill out the form or connect with us directly.