Data Briefs
Navigating the TikTok Uncertainty: How to Pivot & Future-Proof Your Social Strategy

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In recent years, TikTok has transformed social media strategies—setting trends, driving engagement, and redefining brand and product discovery through its hyper-personalized algorithm. But With the ever growing possibility of a US ban, the industry faces a critical question: What is TikTok’s real impact on brand performance today and what’s at risk if it disappears? 

Launchmetrics’ latest data brief uncovers TikTok’s current influence in the US, the role of influencer marketing in brand strategies and why agility is key to sustaining performance and audience engagement in 2025.

More than just data, this data brief serves as a blueprint and toolkit, equipping brands with the insights needed to anticipate shifts, craft adaptive strategies and stay ahead—no matter how the social media landscape evolves.

This data brief goes beyond TikTok, mapping out the path to sustained impact across platforms like Instagram and YouTube. It highlights the key Voices driving engagement, uncovers untapped growth opportunities and features exclusive case studies showcasing how the right data and tools can future-proof your social strategy.

Don’t let your brand fall behind—download the data brief today to navigate change and maximize impact in an evolving digital landscape.

In this data brief, you will:

  • Uncover TikTok’s true impact on brand performance in the US and how influencer marketing is driving engagement on the platform.
  • Access a blueprint and toolkit powered by AI-driven data to stay ahead of industry shifts and craft adaptive strategies.
  • Get the full picture of today’s social media landscape—from Instagram Reels to YouTube Shorts.
  • Learn from successful brand strategies to navigate an evolving digital ecosystem with confidence.

Fill in the form below and you'll receive your report via email