Reports & Whitepapers
Valentino Masterclass Recap
How to Maximize PR Budget for an Efficient Editorial Strategy

In case you missed our live Masterclass, we’ve got you covered! Our exclusive fireside chat with Simone Mattioli, Data & Insights Specialist at Valentino and Alison Bringé, CMO at Launchmetrics, explored how Valentino leverages data-driven strategies to maximize PR budgets and enhance editorial efficiency.
Discover how AI, automation and real-time insights empower Valentino’s PR and marketing teams to optimize campaign performance, align global strategies and streamline workflows.
Download the recap to gain insights into:
- The role of data in shaping impactful PR strategies
- How AI enhances reporting and decision-making
- Best practices for seamless global team collaboration
- Key tools used by Valentino to monitor and optimize PR and marketing efforts
If you’re looking to refine your PR approach, this Masterclass Recap is packed with actionable takeaways you won’t want to miss.
In this recap, you’ll learn…
- How to measure and analyze media coverage for better strategic decision-making
- The impact of AI on automating PR workflows and optimizing campaign performance
- Why seamless collaboration across global teams is crucial for brand consistency
- The key tools Valentino leverages to track PR success and maximize ROI
More about this recap:
From leveraging AI to understanding the value of holistic media monitoring, this Masterclass Recap provides expert insights from Simone Mattioli, Data & Insights Specialist at Valentino, and Alison Bringé, CMO at Launchmetrics. Learn how to harness real-time data for smarter PR planning and optimize your editorial strategy for maximum impact.
Discover how Valentino aligns its global PR teams with Launchmetrics’ Discover and Insights tools to analyze media coverage, track campaign success and ensure every activation meets brand objectives.
Download the recap now to take your PR strategy to the next level!