ON-DEMAND WEBINAR
Measuring Ambassador Voice Echo:
How AI Uncovers True Impact
What to Expect From This Webinar:
Discover How to Track the Full Influence of Your Brand Ambassadors
In today’s fast-moving digital landscape, brands often struggle to measure the true impact of their ambassadors—whether they’re celebrities, influencers, industry experts, or brand partners. While direct collaborations provide clear visibility, the broader ripple effect—where ambassadors are referenced across media, influencer conversations, and social discussions—often goes untracked. This gap leaves brands questioning their ROI and missing critical insights into their ambassadors’ full influence.
On this session will unveil how Generative AI is transforming ambassador measurement, delivering both quantitative and qualitative insights that help brands uncover unknowns and make data-driven decisions faster. We’ll showcase how brands can go beyond traditional metrics with Voice recognition, Face recognition, and impact reconciliation—offering an unprecedented view of who is talking about your ambassadors, in what context, and how they compare to industry benchmarks.
Plus, don’t miss exclusive insights from our partnership with The Hollywood Reporter:
- Exclusive Interview with Laurie Brookins at The Hollywood Reporter – Exploring how ambassadors at all levels drive brand value and the challenges in measuring their true impact.
- Data Analysis in Partnership with The Hollywood Reporter – A deep dive into the red carpet season’s top ambassador-driven moments, with key insights and trends.
Get to Know Our Ambassador Voice Echo Expert Speakers
Laurie Brookins is an award-winning journalist who covers fashion, watches and jewelry, and other luxury-focused subjects for a variety of print and online publications. Her work has appeared in The Hollywood Reporter, Town & Country Travel, Robb Report, the Miami Herald, South Florida Sun-Sentinel, and the Palm Beach Daily News, while she also has produced digital content for Town & Country, Robb Report, Worth, Galerie, and THR’s Style section. Laurie is based in New York City and is currently working on her first book.
Laurie Brookins, Freelance Journalist - The Hollywood Reporter
Alison is the Chief Marketing Officer at Launchmetrics. She joined Fashion GPS in 2013 as the Global Director of Brand Development. Previously she held roles at companies such as IMG Fashion and Net-A-PORTER managing Marketing & PR. She has also spent time guest lecturing at Parsons, The New School, Condé Nast College and Il Sole 24Ore's Business School. Alison holds a Bachelor's degree in Advertising & Communications from the University of Central Florida and a Masters from SDA Bocconi's School of Management.
Alison Bringé, Chief Marketing Officer - Launchmetrics
Krista is the Senior Brand Insights Manager at Launchmetrics, partnering with fashion and beauty clients for over five years. She has led industry reports on global Fashion Weeks, celebrity campaigns, and major events like the Met Gala and CFDA Awards. Krista helps brands shape communication strategies with data-driven insights while researching new trends in reporting. Previously, she worked in fashion PR and analytical marketing before earning certifications in Data Science.
Krista Johnson, Sr. Brand Insights Manager - Launchmetrics
Lara is the Business Marketing Director at Launchmetrics, which she joined in 2021 after several years in the fashion and luxury industry at brands such as Giorgio Armani, Furla, and Bally in marketing roles. She holds a Master’s degree from the Fashion Institute of Technology in New York, where she began her international career. Passionate about bridging the gap between fashion, luxury, and technology, Lara is also a guest lecturer at Istituto Europeo di Design and Accademia del Lusso in Milan.
Lara Camagni, Business Marketing Director - Launchmetrics
What You Will Learn in This Webinar:
Our comprehensive guide to measuring ambassador impact will equip you with the insights and strategies needed to go beyond traditional metrics and fully understand the Amplified Voice Effect.
Key Takeaways:
- How to Measure the Full Impact of Your Brand Ambassadors – Go beyond direct collaborations and uncover the hidden influence your ambassadors generate through media and social conversations.
- The Power of Generative AI in Ambassador Measurement – Learn how AI-driven Voice & Face recognition and impact reconciliation provide a 360-degree view of your ambassador programs.
- How to Compare Performance Against Industry Benchmarks – Gain insights into who is talking about your ambassadors, in what context, and how their visibility stacks up against competitors.
- Real-World Use Cases & Success Stories – See how leading brands are leveraging AI-powered insights to optimize their ambassador strategies and maximize ROI.
Watch on-demand now to explore the next evolution of ambassador impact measurement and AI-driven brand performance analysis.