Brand Ambassador Marketing 2025: How Celebrities & Influencers Shape Brand Perception & Impact

Discover the State of Brand Ambassador Marketing and How to Measure Its Impact

From Coachella to Cannes, brand ambassadors have long shaped trends and prestige in Fashion, Lifestyle & Beauty. But how is ambassador marketing evolving—and how can you truly measure its impact?

In our webinar, we’ll reveal findings from our new report on the current state of ambassador marketing, including data-driven insights and AI-powered measurement strategies that decode brand perception and cultural relevance of ambassadorships in 2025 and beyond. You will learn:

• See which Fashion, Lifestyle and Beauty brands lead with high-impact ambassador strategies— powered by influencers, celebrities and athletes driving real results.
• Get a pulse on the current state of ambassador marketing through exclusive industry survey data—uncover key trends, brand strategies and where the space is headed next.
• Learn how to measure what truly matters— from quantifiable direct and indirect impact (Voice Echo) to how ambassadors shape brand perception, authenticity, and cultural relevance.